Technology has been a vital part of our day-to-day lives for quite some time now. It surrounds us in the tiniest of places to do common tasks and make room for excellent inventions. From simple and basic websites to intricate web applications and social media sites and from various online shopping websites to even CMS (content management systems), all the online web pages and tools that we usage on a daily basis are components of web development. The field of web development is normally broken down into the front-end (the user side) and back-end (the server-side). Whereas, a full-stack developer is a person who can create both user and server software. All this is to provide a seamless experience to the user.
However, a common assumption today is that the need for conventional websites has been replaced by social media platforms but, that is not the case. Web development still plays a vital part in the marketing strategy of a company.
Though we have seen a shift towards online interactions over the years with social media sites, the way users interact with stores, converse, and obtain information has also changed. Companies of all shapes and sizes are now required to have an online presence in order to reach their customers. But, with all the digital advancements in the industry, is web development services still important? Let’s find out.
1. Drawing search traffic
Great web development means a thoroughly optimized website that plays an essential role in captivating the attention of users and in return receiving relevant search engine traffic. Users are basically still searching for information on search engines like Google using keywords. Incorporating the appropriate keywords and topics on a website will significantly help consumers find a relevant website.
Website traffic is a key indicator of growth and helps a business to:
- Determine ROI (Return on investment) to understand how well the marketing strategies are working
- Collect insight into the audience to make knowledgeable decisions
- Enhance the SEO and search engine authenticity
- Generate more leads, improve conversions, and gain more buyers overall
There are various SEO tactics you can perform on each page of the website to boost search engine rankings and acquire more visitors.
2. Maintaining control
It’s crucial to protect the identity of the brand by owning the website and web address. This will evade yielding control of the brand to a third-party website and its ads. Owning the domain name and using a reputable hosting provider is just as important as picking the domain name. It plays a significant part in maintaining the online presence, building a business as well as the brand. This translates to more and more people likely engaging with the website.
3. Build a Content Hub
Efficient blogging is a crucial component of the overall strategy of digital marketing. It drives traffic to the website, generates new leads, helps in nurturing those leads, and provides valuable insight into the customer. Hence, blogs should be the center of focus for all content marketing exercises. The social media presence a company has can be used to engage with the audience and conclusively draw visitors to the website.
Having a blog also increase the number of relevant links present inside the content which send readers to various other aspects of the site. Also, creating consistent content around the market and specific products will have a great impact on the target audience.
4. Manage the content with good web development
Content is swiftly flying past marketing and is becoming a part of the mystery that is the way users associate with the world around them.
The old saying “Content is King” still stays true to this day. Content – in all its diverse modes is the description of the word king “something superior in its position.” The way this content is presented is just as important as what the content is. The main aim is to have a unique, appropriate, and engaging approach to effectively spread the message across. All this can be obtained by the help of good web development.
5. Observe, alter and improve
Efficient web development gives the business the ability to accurately analyze the statistics of the website including estimating the conversion rates, monitoring backlinks, and evaluating the engagement of visitors all of which are vital to increasing online marketing exercises. The ultimate goal is to achieve a return on investment and incorporating Google Analytics, Google Webmaster tools and a Content Management System will surely help.
Website development is a means to make people aware of the product or service a business is offering, know why they are relevant, and even necessary to use or buy. It is also the attribute that sets the business apart from its competitors. Leaving a mark at a global level without a website is next to impossible. Due to this, every business big or small should have a website, and hence, the demand for web developers is booming across the globe. If you wish to become a web developer, building web development projects is an excellent way to start moving in that direction and pick up the necessary skills.
Moreover, the internet is here to stay. It’s getting better with each passing day, and web developers are on the front lines of these improvements and innovations. Aiming for a powerful presence digitally can open doors to a broader audience and help build a foundation for increased business growth.
Amani is a Content Writer at Crio Blog – an author by day and reader by night. Her wish for writing began with the art of story-telling in books and films. Learning new stuff & coffee is what she loves!