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19 May 2022

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Best Practices for Technical SEO Marketing
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Best Practices for Technical SEO Marketing

If you are just starting out in SEO, this post is for you. If you have been around the SEO industry for a while, then this post might still be helpful to you. It’s all about reporting tools and how they help your SEO strategies run smoothly. From tracking analytics and reporting to knowing your competition, this article is a great place to start if you are looking to cut down on time spent on SEO.

What is Technical SEO?

Technical SEO is the process of optimizing a website for search engines so that it appears as high-quality content when users enter specific terms into their browsers.

There are a number of different tools and techniques you can use to achieve technical SEO, but the most important thing is to keep your content on point and error-free.

Tools You’ll Need

To be effective with technical SEO, you’ll need access to a variety of SEO reporting tools and resources. Here are some of the basics:

-A Google search engine crawler – Used to scan your website for outdated or duplicate content, broken links, and other issues.

-An online search engine optimization tool – Used to improve your website’s title tags, metadata, H1 tags, images, and other elements.

-A desktop publishing program – Used to create well-formatted and error-free articles for submission to search engines.

-A web development knowledge base – Contains tips and tutorials on web design and coding best practices.

In order to be successful with technical SEO, you need to have a good understanding of the keyword research process. Fortunately, there are many great reporting tools available to help you get the information you need. 

Here are five of the best:

  1. Google AdWords Keyword Planner: The Google AdWords Keyword Planner is a great way to see how popular specific keywords are and how much money you could be spending on them each month. It also shows how many clicks each keyword gets and what other searches are associated with it.
  2. SEMrush: SEMrush is a great tool for finding competitive keywords and analyzing your own website’s performance with those terms. You can also find new keywords using their “Keyword Suggestion” feature.
  3. Ahrefs: Ahrefs is another great tool for keyword research and tracking. It allows you to see which keywords are driving traffic to your competitors’ websites and analyze their rankings (and even copy their content!).
  4. Moz: Moz is a comprehensive tool for measuring website performance, including SEO metrics like organic search traffic, social media engagement, and backlinks. 

Analytics and Reporting Tools

There are a variety of analytics and reporting tools available for technical SEO marketing. Here are some of the best options:

  1. Google Analytics (www.google.com/analytics) is one of the most widely used analytics tools in the world. It provides detailed information on how users interact with your website, including traffic sources, pages visited, and conversions.
  2. Mixpanel (www.mixpanel.com) provides comprehensive reporting on user engagement across channels such as email, social media, and website visits. This data can be used to identify which channels are performing well and which ones need improvement.
  3. Clicky (www.clicky.com) is a tool that tracks clicks on links in search engine results pages (SERPs). This information can be used to determine which keywords are generating the most leads and traffic for your business.
  4. Agency Dashboard (https://agencydashboard.io/ ) is a core tool that allows you to Track & manage multiple marketing campaigns all in one dashboard for your clients. The automated reports provided by this tool can be used to determine your target audience and which keywords should be targeted next.

Keyword Research Tools

There are a number of great reporting tools for keyword research. These tools can help you to track your progress, identify potential keywords, and analyze your data. 

  1. SEMrush: SEMrush is a comprehensive tool for researching keyword opportunities and tracking competition. You can search for keywords by category, traffic source, or even specific phrases. 
  2. Google AdWords Keyword Planner: The Google AdWords Keyword Planner is another great way to research keywords. You can enter a target market, desired competition levels, and other criteria to find the best keywords for your campaign. 
  3. Ahrefs: Ahrefs is a tool that helps you to research competitor websites, track backlinks, and measure SEO performance. You can also use Ahrefs to find new keyword opportunities. 
  4. Moz Pro: Moz Pro is an all-in-one SEO tool that helps you to track your website’s progress and improve your site’s SEO performance. Moz Pro includes features such as keyword research and analysis, link building, and content marketing optimization.

Metrics

Technical SEO marketing is all about understanding what your site is doing and how to improve it. There are a lot of different reporting tools out there, so it can be hard to decide which one to use. Here are some of the best ones for technical SEO marketing: 

Google Analytics: This is probably the most well-known reporting tool for technical SEO marketers. It lets you see how visitors are interacting with your site, what pages they’re visiting, and how much time they’re spending on each page. You can also see how your traffic changes over time. 

Mixpanel: Mixpanel is a platform that lets you track user behavior across different platforms (like web, mobile, etc). This can be helpful in tracking which areas of your website users are engaging with the most. 

Clicktale: Clicktale is a tool that tracks user engagement on websites. It measures things like how often users click on links and watch videos, as well as how long they stay on a page. This can help you track which elements of your website are attracting users and keeping them engaged.

Tracking

There are a number of great reporting tools for technical SEO marketers. Here are five of the best:

  1. Google Analytics

Google Analytics is the world’s most popular analytics tool and it’s perfect for tracking website traffic and performance. You can download Google Analytics for free, or use a paid version that offers more detailed reports.

  1. BuzzSumo

BuzzSumo is a tool that helps you analyze social media data to see which pieces of content are being shared the most. This information can help you determine which topics to explore in your blog posts, social media ads, and other marketing campaigns.

  1. SEMrush

SEMrush is a comprehensive tool that helps you track your website’s search engine rankings, keyword density, organic traffic, and competitor activity. It also offers user-generated reports and helpful guides to help you improve your website’s SEO.

  1. Ahrefs

Ahrefs is another comprehensive tool that offers tracking data for website URLs, backlinks, Social Shares, Domain Authority (DA), and PageSpeed Insights. It also offers user-generated reports and helpful guides to help you improve your website’s SEO.

  1. GTMetrix

GTMetrix is a great tool that gives you the opportunity to measure and monitor your website’s performance on Google, Yahoo, Bing, and other search engines. It also provides optimization advice based on your search engine performance history.

  1. SEMrush Toolbox

    The SEMrush Toolbox is a Chrome extension that offers user-generated reports and helpful guides to help you improve your website’s SEO

  2. Bitly

Bitly is yet another URL shortening service similar in function to Bizneto. It not only lets you share links with a bit of text or graphics attached, but also lets you track stats from various sources like Google Analytics, Google AdWords, and more within one place.

Best Practices

When it comes to technical SEO, there are a few tools that can make your life a lot easier. One of the most popular is SEMrush, which helps you research and analyze your competitor’s strategies. However, there are other great tools out there that can help you with all sorts of tasks, from finding keyword opportunities to improving your site’s SERPS. 

Below are some of our favorite reporting tools for technical SEO:

  1. Moz Pro – Moz is a well-known search engine optimization platform that offers a ton of different features for both desktop and mobile users. One of the main features of Moz Pro is its keyword research tool, which allows you to see how popular specific keywords are across all the different search engines. You can also use this tool to see what keywords are driving traffic to your competitors’ sites. 
  2. Ahrefs – Ahrefs is another great tool for researching your competition and finding opportunities for improvement. One of its main features is its domain analysis tool, which allows you to see which domains are ranking for specific keywords and what kind of traffic they receive.  

Conclusion

In this article, we are going to take a look at some of the best reporting tools that can help technical SEO marketers track their progress and measure the effectiveness of their campaigns. We will discuss tools like Google Analytics, Webtrends, and Moz Top Pages. By using these tools, you will be able to better understand how your website is performing overall as well as which areas need more attention in order to improve your ranking on search engines.

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