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04 Oct 2022

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Benefits of Real Estate Technology

Technology encompasses scientific innovation in various industries. It can be real-life or virtual tech, where the innovations are applied to digital spaces to solve problems. Real estate benefits from technology in many ways, some of which are explained here. The two main categories of real estate where these innovations are applied are information technology and platform economics. Information technology focuses on software applications, online social platforms, real estate media like blogs, and computer programs. On the other hand, platform economics involves commerce in real estates, like sales, transactions, contracts, and creative spaces where entrepreneurs can interact with their clients.

One overall benefit of technological advancements in all industries is the democratization of access. More people can sell their houses online, for example. It is now straightforward to place your house online and create an online listing for others to view. Many more potential clients have the technology and the tools to search for online homes. This level of accessibility has improved the movement of property in real estate.

1. Creating virtual illustrations

Real estate technology allows property developers to create visual illustrations of their projects. These illustrations help in several ways. First, developers use these illustrations to acquire new investors for the project by adding them to their pitches. The description gives a clearer picture of the proposed project by showing three-dimensional views of the space. These illustrations are also valuable for sellers when they want to attract buyers, even before they complete the building.

2. Accessing businesses

Real estate technology allows people in the industry to transact on virtual websites. An example of a sector in real estate that uses online platforms is the moving digital business. People moving into new homes usually have a lot to do in packing and transporting their items. If you are in Nairobi, Kenya, and planning on moving soon, check this list of the best movers to contact in the city. House moving is not the only part of real estate that benefits from technology. Another example is cleaning and renovation services.

3. Storing information

Data collection forms a considerable part of real estate. Real estate businesses have many databases, like personal details, official ownership documents, contracts with clients and other companies, and development plans. All this information needs to be stored in the best way possible. The information must be secured, with limited access to authorized personnel only. A company must also make sure they do not lose any vital data. Virtual storage technology, like the cloud, covers these needs.

4. Easing communication

Technology has improved real estate, allowing agents and clients to communicate much faster. The importance of communication in real estate cannot be overstated. Processes like negotiations and agreements heavily depend on smooth and prompt communication amongst all involved parties. Now, agents can create virtual platforms with rapid communication channels for their clients. Documents are shared and edited fast and then sent to the correct party within a short time. Social media platforms are additional communication channels that reach many people simultaneously.

5. Automating real estate processes

Technological innovations like artificial intelligence have contributed to the automation of many processes in the business. For example, artificial intelligence allows companies to create algorithms that evaluate features like location and number of bedrooms to determine the price of a home. That is achieved through machine learning. When this happens, the business will save on human resource costs. Employees are also able to work faster to achieve good results.

Technology has completely changed the world, and real estate has not been left behind. Many sections of the real estate industry are evolving daily to align with technological changes. In turn, they are making real estate services more accessible and efficient. They have also created new businesses entirely, creating more career opportunities.

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