Marketing Strategies for Businesses in Los Angeles – The city of angels, or Los Angeles, is one of the most iconic cities in the world. Home to Hollywood and an impressive population of over 3.9 million people, Los Angeles is a dream come true for actors, directors, creatives, and many other types of professionals. Since so many people are seeking to make a name for themselves in Los Angeles, this bustling city is a great place to market your business. Thinking about the size and scope of this metropolis, you might be asking yourself the question, “How in the world do I get started with marketing my business in Los Angeles?” Well, you’re in luck, because today we are here to tell you about two of the best marketing strategies for business in Los Angeles: targeted social media ads and billboards in Los Angeles. By the end of this article, you’ll have a great idea of where to channel your focus when it comes to advertising your business. To learn everything you need to know about the two best marketing strategies for the Los Angeles area, keep on reading.
1. Targeted Social Media Ads
In today’s day and age, you can’t go anywhere without seeing people with their eyes glued to their smartphones. Social media has completely overtaken us as a society. There are approximately 3.5 billion social media users across the globe, and, interestingly enough, there are over 19 million Facebook users in the state of California alone. Clearly, social media has a huge reach. As business owners, it only makes sense to make full use of the wide reach of social media to advertise our businesses. A very useful feature that is now integrated into most social media platforms is targeted advertising. Targeted advertising allows you to do exactly what you would expect: target the people who view your ads. This is an extremely helpful feature, as you only pay for ads that are directly shown to the people who would be most interested in what you have to offer.
For example, if you have a company that sells children’s clothes, your target audience might be young moms. With targeted social media ads, you can ensure that the people who are shown your ads fall within a certain gender, age, and location and even have certain interests. You’ll quickly come to realize that targeted ads are much more profitable than non-targeted ads because the ads you are paying for are only being shown to the people more likely to buy your product to begin with. Considering how tech-savvy Los Angeles is, targeted social media advertising is an especially effective marketing strategy for business in this area.
2. Billboards in Los Angeles for Brand Familiarity
Allow us to set the scene for you, or maybe you’ve already experienced something similar before; every day for work, you take the same road and pass the same billboard advertisement. Since you see this ad every day, you become familiar with it and subconsciously grow a liking for it. Then, when someone mentions the name of that company in passing, you start to pay attention because you feel like you already have some sort of connection with this company, even though the only connection you actually have is that you see it on a billboard every day on your way to work. This is the magic of billboards in Los Angeles; they build exceptionally strong brand familiarity. The more familiar your potential clients are with your brand, the more they’ll like you, and the more likely they’ll be to use your services in the future. The concept of brand familiarity isn’t just a marketing strategy; it’s also scientifically proven. Numerous studies have found that the more familiar you are with a person, thing, or, in this instance, company, the more likely you are to favor them. By advertising your business on billboards in Los Angeles, you can very easily foster a community of people who all have a strong sense of familiarity with your company. While it may be hard to directly track how this will impact your sales in the future, building brand familiarity will pay off tremendously in the long run.
In summary, here are the two main marketing strategies for businesses in Los Angeles that we discussed today:
- Targeted social media ads
- Billboards in Los Angeles for brand familiarity
Now that you’ve read this article, we hope you have a good idea of how to market your business in the city of angels. By using targeted ads and billboards, we are confident you’ll see growth in your business like never before.