Benefits of Social Media in the Transportation and Logistics Industry – In today’s modern world, online advertising is everything. Most people engage with their devices several times a day between using a smartphone or a computer. If your business is still solely utilizing print ads, it’s time to move into the online sphere to ramp up business and explore new opportunities. Online marketing can consist of paid search ads, which are often effective at driving users to your site, but it also encompasses content marketing and social media marketing. Learn more about how to take advantage of social media to grow your transportation or logistics company. In addition, you can find more information about how to find micro influencers on the internet.
Table of Contents
Benefits of Social Media for the Logistics and Transportation Industry
1. Creates New Business Opportunities
One of the greatest benefits of using social media with a business account is the possibility to expose your brand to new people all the time. The best way to do this is by engaging with other accounts within your industry. People will be able to find similar pages and learn more about your company and what you do. You can also take advantage of hashtags and tagged posts to help people discover your page.
When you join top social media sites like Instagram or Facebook as a business page, you’ll also have access to useful marketing tools like paid ads, which you can use to target specific users who have expressed interest in your industry. In the past, traditional advertising was a blanketed marketing tactic that exposed your ads to the general population with the hopes that it would reach someone interested in the logistics industry. Now, these in-depth analytical tools can identify your target market and make sure that your posts are displayed to these people, heightening your chances of gaining new customers.
2. Allows You to Communicate and Engage with Clients
One of the best ways to create a successful business, regardless of what industry you work in, is by creating strong connections with your customers or clients. Social media is the perfect platform to get people engaged and interact with them directly. Many companies use social media sites like Instagram, Facebook and Twitter as a secondary form of customer service. Clients or potential customers can reach out directly and receive a quick response. To drive your engagement, you should also be interacting with other accounts similar to your own by liking and commenting on their posts.
Your social media page has the potential to show a different side of your brand, creating deeper and more meaningful connections between you and your target market. When your clients feel an emotional tie to your company, they’re much more likely to stay loyal to you.
3. Create Content to Drive People to Your Company Site
Even as a shipping supply company, you can use your social media sites to drive people directly to your website, giving them the opportunity to learn more and pique their interest in working with you. Focus on writing and displaying content that your target audience would actually be interested in. This involves brainstorming questions or topics your clients want to know more about and then driving them to your site. You’ll establish yourself as an expert in the field and provide valuable information to your clients.
4. Build a Brand Voice and Follower Base
Building a strong brand voice can help companies to become more successful. Your brand should encompass company values and give your audience a strong sense of what your company does and how you operate. It can be difficult to create this sense of brand with just a website, which is why social media is so successful at brand marketing. You can display posts that encapsulate everything you want people to think of when they see your logo or hear your company name. The more easily people recognize your brand, the more likely they are to think of you for their transportation and logistics needs.
How to Use Social Media Marketing
- Create a Content Calendar: The most successful social media campaigns are carefully planned out in advance. Don’t make the mistake of simply posting to your account at random times. Instead, you should create a content calendar for the month to promote any special deals or promotions that your clients should know about and incorporate a good mix of strictly business posts and brand-building lifestyle posts to help your audience connect with your company. You can also plan out posts that encourage your followers to engage by tagging other friends or commenting on posts. By viewing your social analytics, you can also plan out the best times to post based on when your followers are most active.
- Figure Out Which Platform Is Best for Your Brand: Not every social media platform works for different types of businesses. You should research the most popular outlets—Facebook, Instagram, Twitter and YouTube—before determining which platforms make the most sense for your brand. You can also experiment with each to see where you get the most successful responses. Facebook tends to appeal to an older crowd while Instagram and YouTube have a slightly younger follower base. Consider your clients’ demographics and research which platforms your target market is likely engaging with the most.
- Practice Consistency: To create a truly cohesive brand voice, you want to maintain consistency across all of your platforms. This means integrating company logos and colors into your social media marketing. The more recognizable your brand, the more your followers and potential clients will remember you. Companies that paved the way for global marketing have implemented this type of consistency. For example, Coca-Cola may have one of the most recognizable fonts and color schemes in the marketing world. You want to strive to make your brand just as memorable.
Try Using Social Media for Your Business
Your transportation and logistics business can greatly benefit from a solid social media marketing strategy. These outlets are great for growing brand engagement, increasing potential business opportunities and creating a strong brand voice. Through your social media accounts, you can interact with clients and potential customers one-on-one, creating company loyalty and attracting new people to your business. If you haven’t started a social media business account yet, implement these tips and start to reap the benefits of the results.