Impactful storytelling elements to improve your UX – Audiences love to listen to stories when you know how to present them properly. Modern-day marketing imposes a very tough competitive environment upon you that you have to deal with smartly if you want to succeed. Whether you want to launch your new product or you want to showcase your service, you have to switch to impactful storytelling which can connect with the mind of your audiences.
But how do you acquire the art of storytelling for your website? Will you create stories with your content only? No, you need something better. You can use your UX as a great element of storytelling which can help you to improve your brand‘s awareness and take you to the pinnacle of success. You can avail yourself of your services from a UX agency to increase the storytelling impact of your UX. What storytelling elements can you use to improve your UX? Have a look.
Table of Contents
Present a reason in your UX
To deliver your brand’s message, it is highly important that you are staying very clear and you understand the purpose behind what you are creating. To add better escalation to your UX, you must consider mentioning what you do or why people should buy your product or services. You can use the WHY as a great point to start with storytelling in your UX design. To create a UX persona, it is very important that you are representing yours or the brand’s aim so that it can help you to connect better with your audience.
Introduce a character in your UX
A good story always has a good hero within it, which helps to create impactfulness with the story. However, in such a case of the UX design, you or your brand or your products cannot be the hero. Rather the hero here is whom you want to serve. You need to help or serve the hero, i.e., your users, to let them achieve their goals. You have to integrate your UX with the storytelling elements where your users can understand how valuable they are to your service.
Focus on the story structure
The structure of your store also plays a very important role in improving your UX. There are many ways to structure your stories. However, among all the other structures, the three-act one is the most successful where the structure defines – a starting part, a middle part, and an end to the story. For the majority of customers, this structure works better. At the same time, it helps them better map their life-cycle and journey through your UX. You can use this structure in a very systematic way to get your job done. The first part of your story can be used for user acquisition. You can use the middle part for user retention by introducing your products and services. The end part will help you with the recovery, which marks the end of usage, advocacy, etc.
Present a conflict in the story
Creating a conflict in the story that you are presenting through your UX can be very useful. The main goal of your service is to solve someone’s problem or to help them to ease out their challenges. Thus presenting a conflict at this point can work as a great start to your story. The UX designs are more about resolving the conflicts with which your users are dealing. Thus it is very effective to understand your user and to address their pain points better through your content.
Create awareness through your story
You must be creating awareness through your story by triggering the emotional aspects of your customers. Whether you try to trigger their joy, sadness, fear, anger, or any other reaction through your story in the UX, it must be presented in a very systematic way. A great way to start is letting your visitors go through a rollercoaster of negative reactions and then present them with the ultimate solution for it, which can help them to get the joy of solving that negativity.
Stories are always relevant to every area, whether it is your marketing efforts or it is the better UX for your site. However, if you want these two to combine perfectly, you need to have an excellent strategy that will incorporate them both. Using a good story in your marketing strategy might make all the difference. That’s why it’s important to advise with best marketing companies and see what useful advice they have to offer. Thus the way of storytelling you are adopting through your UX needs to have all the elements in it which can trigger the ultimate decision making of your users and at the same time help them to have a very enjoyable journey all over your website.