Main Causes For Users Abandoning Your Website In Favour Of Your Competitors – Companies put a great deal of time and effort into driving traffic to their website. The more people that come, the more likely you are to make sales, right? But then why do so many users abandon websites without completing any actions to never return again?
If you have trouble keeping customers on your website, read on to discover some of the main possible causes for this, and how to reduce the likelihood of it happening in the future…
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1. Slow page speed
It may surprise you to learn that even a second can make a huge difference in whether a customer stays on your site or leaves. People today have no patience for delays, especially when it comes to technology. A slow web page is a poor webpage, so make sure you check your speed and work to improve it today.
Page speed also impacts your SEO, so it is imperative that you compress images, tidy up and get the agency that handles your SEO in Dubai or elsewhere to work to speed up your page right away.
2. Not being mobile-friendly
Another contributing factor for users leaving websites is if they are not properly set up for viewing on mobiles. Many people spend more time online on their phones than on computers, so having a mobile-friendly site is an absolute necessity. If you have an outdated website catering only to laptops and desktops, it is most definitely time for a change.
3. A poorly designed website
As a business, there are a number of features that your website should have, and they should be presented in the right way. Your website should look great, be intuitive to use and look and feel professional. Remember to use relevant images to break up the page and encourage people to stay longer.
4. Poor content
One of the main ways to entice customers to stay longer is unique and engaging content, while poor content can quickly have users fleeing to your competitors. Your content should all be well-written, interesting and informative, and provide value to the user. Or they will find another website that will provide that in your stead.
5. A poor user experience
A poor user experience may encompass some of the other factors and is a major reason why users may be leaving your website. Customers click on your link for a reason. That reason may be out of interest, to learn something new or to buy a product that you have. It could be for all sorts of reasons, but if you make it difficult for them to achieve their goal they will assuredly leave.
Many websites make the mistake of having an unclear or confusing payment process. Others have unclear or hidden navigation so users don’t know where to go next. If you don’t make it easy on your users, they will go to someone who will.
So, what can you do about it?
For each of these common mistakes, as well as the myriad others that businesses make, there are plenty of solutions as well. You can go through and check that your website isn’t committing any of these sins and fix the ones that you are. Or you can hire an experienced digital marketing company to do it for you and save you the time and hassle today.